It’s almost 2020 and as an entrepreneur, freelancer or online business owner you need to stay on top of the social media game if you want to increase your online presence and take your small business to the next level.
While reading this blog consider the following:
- Your business goals for the next 6 months
- Your content strategy for 2020
- Which social media platforms you’ll focus on
- Who your ideal customer is
As the new year arrives, you’ll notice that more people are catching on to the importance of having an inbound marketing strategy for their online business.
That means tasks like Facebook Marketing, Pinterest Marketing and Instagram Marketing are becoming more popular and saturated with all kinds of content creation ideas.
The truth is that every tip or trick you see online won’t necessarily fit your business or digital marketing best practices for increasing your clientele and revenue.
This is the BEST time to sit back and evaluate all your upcoming content marketing goals so that you can put your best foot forward in the digital world.
Tip #1: Each Piece of Content Has a Purpose
From Facebook, Instagram, Pinterest and even your company blog you need to have a strategy and purpose in place for every piece of content.
Get your list of business goals out and figure out how you can create intriguing, interesting posts that align with your sales goals and overall brand presence.
Tip #2: Avoid Controversy
The political climate right now is a hot one and it’s usually a best practice to avoid offending anyone and causing your audience and customers to be turned off by your political views.
You can probably think back to a time this year when a well-known company ‘accidentally’ posted a status or graphic that wasn’t up to par and professional.
On social media, it’s easy to forget that you have to remain professional without offending others.
Just remember to keep it clean, business-focused and be open to hearing other views from your audience if you are going to post politically inspired content.
Tip #3: Utilize Video More Often
This is what separates you from the competition in 2020. Short video clips work wonders on Facebook, Instagram, and even Pinterest. Using your logo in videos and going live on social media allows your audience to have a chance to get to know your brand better.
Set a specific time each week to either utilize live video for FAQs or to post short video clips.
Here a are a few video clip ideas to post:
- Behind the scenes
- Day in the life
- How to (Insert a process in your company)
- Answer questions you get from other customers
- Show off a new service/product
Across all social media platforms, video content gets more engagement and reach. In 2020 your favorite social media outlets are gearing toward boosting video posts more than static posts.
Tip #4: Be Transparent, Yet Professional
This generation (especially if you’re a service-based business owner) wants to know the truth about who you are and who your business is. Be clear about what you represent, who you help and let your audience in on the things you care about as a CEO.
This establishes trust with your followers which is essential if you’re ever going to scale your business, increase sales and keep a brand image that encourages an authentic connection with your customers.
Tip #5: Niche, Niche, Niche
You have to niche down. Really, seriously niche down. Your potential customer wants to do business with you because they believe you’re the BEST at what you do and the only way to prove that is to pick a niche and stick to it.
Become the go-to expert in your industry and your followers, audience, and customers will keep coming back for more.
Market your niche consistently and talk directly to your ideal customers (this is why you need to know who your ideal customer is)
In 2020 it’s going to be extremely important to put forth valuable content over random posts just for likes. If you haven’t heard Instagram is going to be doing away with likes which means your social media strategy needs to be focused on providing resourceful tips and making true connections.
What are your marketing goals for 2020? I’d love to read about them in the comments.