It doesn’t matter how beautiful your photos are, how many followers you have, or how much engagement you’re getting if your captions suck. Instagram captions should be a part of any social media marketing plan because they can help increase engagement and grow your audience. But how do you write a caption that people will enjoy reading?
In this post, we’ll show you how to write Instagram captions that get more likes and improve social media marketing for entrepreneurs and service providers across the board.
Instagram Content Calendar
To get your Instagram content planned out ahead of time, create an Instagram content calendar. Creating a content calendar not only makes it easier to create your Instagram captions, but you will also be able to post more consistently and reach more people.
You can plan content monthly or weekly, whatever works for you.
Know Your Content Pillars
Content pillars are the type of content and topics you generally talk about. Most of the time, it’s recommended to have 3-5 different content pillars that you can create content from. This can be based on topics (for example: business tips, mindset tips) or even types of content (for example engagement, educational, personal, fun).
Write Instagram Captions
Here are the best tips and tricks for writing better Instagram captions that help you build an audience on social media.
1) Your first line should capture their attention.
As someone is scrolling their Instagram feed, they will only see the first line of your caption. It needs to grab their attention, just as much as your graphic is meant to, in order to stop them from scrolling on by.
“I have a secret to share…”
“TRUTH TIME: I never wanted to be an entrepreneur.”
These first lines are both attention-grabbers that might stop someone from scrolling by your post, which means more engagement for you! The second example also subtly promotes how different everyone’s lives and experiences can be. It may encourage others who read this caption to write their own captions about what they’ve been up to lately as well – meaning more content coming from them for you to engage with!
2) Use emojis to break up long captions.
Nobody wants to dive into a huge block of text. Break it up and make it a bit more readable by using paragraph spacing more often and adding emojis to make it a bit more fun to read. It will break up long paragraphs so readers don’t feel overwhelmed, plus add some personality – making followers want to come back again and again!
3) Be vulnerable and share your story.
Social media is social, and people want to connect with people. Even as an entrepreneur or business owner, people are more likely to buy from people they know, like, and trust. Don’t be afraid to be a little vulnerable and connect with people. As an entrepreneur, share how you started your business. Share how it is growing and changing with the times. As a service provider, share how you got into this line of work or how you help people in their day-to-day life.
4) Add a call to action at the end of your caption.
Don’t forget to add a call to action at the end of your Instagram post caption. Let people know how they can find you, connect with you, or learn more about what your business is doing. There is so much information thrown at people online, we need to tell people what to do next after reading our awesome post.
You should spend just as much time crafting your Instagram post captions as you are with creating graphics and planning your content strategy. A lot of people, like myself, LOVE to read on social media. I’m like a sponge when it comes to reading really awesome captions and if I can connect with someone through their writing, I am immediately following them, checking out what they do, and engaging with them.
The ultimate goal with a post caption is to get people engaged, which means they will likely be clicking on the link in your bio. The best way to get engagement is by telling them what you want them to do next. Use captions as an opportunity to create more value than just what’s in the photo and improve how well your blog posts perform online.